by: Keith R. Szewczyk
The objective of a great leader is to not only achieve a high performing organization in the short term, but to create a long term culture of high performance that sets a continuous expectation. This expectation is developed from a set of standards that the leader creates, which defines what and how the organization shall operate. Once the organization begins to succeed and a culture generates a sense of pride the culture will produce a unique brand that will attract top quality into the organization.